time to see what develops

Instax’s newest flagship camera, the mini 13, introduces two self-timers. A 2-second timer for close-up selfies, and a 10-second timer for group pics. While some think this gives you time for the perfect shot, we believe it simply gives you time for whatever develops before the flash goes off.

CDs: Lindsey Aquino, Haley Cole

AD: Megan Weber

CW: Sam Altman

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